Year
2024/2025
Client
Max Pro X MOHI
Category
Portfolio
Product Duration
2 Weeks
This shoot was built on careful planning and creative vision, ensuring every shot served a purpose. From selecting the right locations and lighting to directing models and refining each detail in post-production, I aimed to produce content that resonates. The result is a diverse library of visuals tailored for various platforms, all crafted to reflect the brand’s identity and engage its audience. Every element, from concept to final edit, was handled by me, showcasing my ability to deliver cohesive and impactful content independently.
Storyboarding is an essential part of my creative process before every shoot. By mapping out each shot in detail, I ensure that nothing is left to chance. This preparation allows me to visualize the final result, stay organized, and confidently execute the shoot. From framing and lighting to transitions and angles, every element is thoughtfully planned to bring the vision to life with precision and creativity.
Social Ads & Content for Max Pro X MOHI
This shoot took place at a studio with a cyclorama wall in Pijnacker. I was responsible for the full creative production - from organizing and directing the shoot to filming, editing, and final delivery. Supported by a hair and makeup team, we captured clean, high-quality visuals perfectly suited for both web and social media. The result is a versatile content collection that reflects the brand’s identity, shaped through my creative direction and execution.
Beyond just capturing visuals, this project was about storytelling - bringing the brand’s identity to life through sleek, high-end content. By controlling every stage of production, I ensured a seamless blend of aesthetic and function, delivering assets that not only look stunning but also serve a strategic purpose across multiple platforms.
Exhale is an emerging wellness brand focused on improving breathing performance through innovative solutions like magnetic nasal strips. When they approached me, they were preparing for their very first product launch and needed content that would lay the foundation for their brand identity.
The goal of this shoot was twofold: to create high-quality lifestyle imagery with diverse models that reflected the brand’s modern and health-conscious aesthetic, and to develop a clear, engaging tutorial showcasing how to correctly apply the magnetic nasal strips.
From concept to execution, we worked closely with the Exhale team to ensure the visuals matched their clean, minimalistic branding. The final result included a combination of product-focused close-ups, real-life usage scenarios, and a tutorial video designed to educate first-time users and strengthen trust in the product.
This project served as a strong starting point for Exhale’s online presence and visual storytelling.
